COVID-19 has seriously affected the way that we travel, work, and connect. While there is still plenty of uncertainty about the future one thing every business owner can be certain of is that digital marketing will help them thrive in their industry.  Here are 4 major reasons why you need to go digital and go digital now.

Higher Conversion Rates

Did you know that Google Ads have a conversion rate of 8.2%? That’s much higher than traditional advertising and is just one example of the power of digital marketing.  Growing your business, especially in these uncertain times, means making your advertising as effective as possible, and the best way to do that is to go online.

Teaches You About Your Customers

Businesses are always looking for ways to stay up to date on what their customers enjoy, and there is no better way to do that than with digital marketing tools. By following the engagement levels on your social media posts and connecting with group pages that relate to your industry, you can keep your thumb on the pulse of everything that is interesting to your client base.

Builds a Stronger Brand

Brand recognition is critical to staying top of mind for your customers and having the recurring visibility of digital advertising is key to remaining their go-to provider.  Engaging in digital marketing will allow you to show your customers what makes you different from the competition and develop a stronger connection to your audience.

Wider Sales Reach

Traditional marketing efforts like print ads and flyers are extremely limited in their geographic reach, and these one-time communications can be quickly forgotten by your audience.  By creating digital marketing solutions that reach across all the major social media platforms, you can get in touch with people however many times you need to turn their interest into a sale. Whether your target customer is across the globe or across the street, digital advertising solutions will present your business to them.

Turning your business into an ultra-successful brand requires hard work, experience, and the best technology around, and at Lightsail Marketing, we have all 3! Call us today at (954) 448-3553 or visit our website at to see our full suite of solutions tailor-made for you.

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